TSCN#109b: From the Snow-Capped Peaks of Montana to the Heart of the Texas Wildfires
A Tale of Brotherhood and Support
Reminisce Ranch, Dillon, Montana - March 1, 2024
Steve Williams, Director of Partner Development at BetterFedFoods (BFF)
Amidst the pristine backdrop of a freshly snow-dusted landscape, the Reminisce Ranch celebrated its 40th anniversary bull sale, a testament to the enduring spirit of cattle ranching. Nestled in the foothills of the majestic Beaverhead Mountains, about 10 miles outside of Dillon, the ranch was abuzz with activity and anticipation.
As the sun broke through the morning clouds, casting a warm glow over the feeding facilities and on-site sale barn, the atmosphere was electric. Record high cattle prices and the tantalizing scent of sizzling RR ribeyes lifted spirits to new heights. The sale was more than an auction; it was a gathering, a community coming together, with the crowd eventually swelling to standing room only.
Yet, while the day unfolded with promise and prosperity in Montana, a starkly different reality was gripping the Texas Panhandle. A mere hour before the scheduled start of the bull sale, I had a heart-to-heart with my friend, Texas Slim. His vivid, on-the-ground account of the wildfire disaster unfolding across Texas cattle country was jarring.
The contrast between the beauty of Montana and the adversity faced by our fellow ranchers in Texas was profound, and it spurred an immediate call to action. I reached out to Bernie Hansen, the founder of BetterFedFoods, with a plan that was as spontaneous as it was necessary. We decided to donate a bull from the sale and dedicate all proceeds to our Texan counterparts, who were fighting against the ravages of the wildfires.
When lot 133 entered the ring, the auctioneer, Bryan Mussard, made an announcement that would turn a simple sale into a vehicle for aid. The entire proceeds from the sale of this bull, tagged #2685, would be donated to aid the ranchers in Texas. As the gavel fell and the gate swung open, lot 133, now more than just a bull but a symbol of solidarity, was sold for $6,000.
Every dollar from the sale of #2685 is a testament to the unity and resolve of the ranching community. It's a story of how a sale in the serene Montana landscape reached across a thousand miles to bring relief to the heart of Texas. It's a story that embodies the spirit of the I Am Texas Slim Foundation and the unbreakable bond of ranchers nationwide.
Join us in this mission of support and recovery. Your contributions, like the sale of #2685, provide critical aid to those affected by the wildfires. Together, we can help restore the livelihoods of our fellow ranchers and reinforce the backbone of America's cattle industry.
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