TSCN #84: The Handshake of Trust & Collaboration
-engineering a rite of passage for new generations of ranchers
The Beef Initiative began its transformational journey in Kerrville, Texas, where I met up with two remarkable men, Cole Bolton, and Jason Wrich.
The fundamental basis of this movement lies in trust, authenticity, and integrity. These cattlemen were willing to listen, shake hands, and collaborate with a passionate cowboy from West Texas. Their willingne…
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