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TSCN #84: The Handshake of Trust & Collaboration
-engineering a rite of passage for new generations of ranchers
The Beef Initiative began its transformational journey in Kerrville, Texas, where I met up with two remarkable men, Cole Bolton, and Jason Wrich.
The fundamental basis of this movement lies in trust, authenticity, and integrity. These cattlemen were willing to listen, shake hands, and collaborate with a passionate cowboy from West Texas. Their willingness and confidence to trust in me and each other became the foundation upon which the Beef Initiative would thrive.
A Surrender to the Future - Followed by Action to that Surrender
Every day, each of us 3 men embarks on a journey of surrender, acknowledging that the path forward is uncertain. Embracing a leap of faith, we pour our hearts into our businesses and to the Beef Initiative. The initiative aims to be more than just a brand or a marketing gimmick; it is a manifestation of dedication to a higher purpose - stewarding the land and raising cattle with reverence to Mother Nature.
The Call for Accountability and Integrity is a Call to Action First & Foremost
In a world marred by a lack of accountability and distrust, the Beef Initiative stands as a beacon of hope. Cole and Jason exemplify modern-day United States cattlemen who blend ancestral wisdom with innovative practices. They are the architects of a regenerative protocol that emphasizes the importance of integrity and truth in their stewardship of the land and animals.
Reviving the Voice of the Great American Rancher - Is The World Listening?
The Beef Initiative seeks to challenge the status quo of an industry dominated by multinational corporations. These corporations have silenced the voice of the great American rancher by eroding local processing centers and control. Jason and Cole are engineering a rite of passage for new generations of ranchers, businessmen, mothers, fathers, and community leaders, empowering them to take back control of their livelihoods.
The 100-Year Plan - First Phase, the next 10 yrs
The Beef Initiative is not a short-lived venture; it is a century-spanning vision to transform the cattle industry in the United States. The ultimate goal is to recreate an industry that values collaboration, honesty, and environmental stewardship. By pioneering a movement built on mutual respect and character, these cattlemen are engineering a new rite of passage for anyone who wishes to join them.
Expanding the Horizons
The Beef Initiative's journey expands far beyond the borders of Texas. From the heart of Colorado to the woods of East Texas, the impact of this initiative reverberates across the nation. Jason’s commitment to observational science and experiential training has elevated him to become one of the best-known educators in regenerative farming and ranching. Cole Bolton's innovative approach to raising cattle and establishing a regional processing center has resulted in a new form of market access that most people do not know is available in the United States.
Creating a Movement of Change - Change Is Not Difficult - Mindsets Need New Perspectives
As the Beef Initiative gains momentum, it begins to attract like-minded individuals from various walks of life. TBI is not just a cattle drive; it is a movement, driven by a shared vision of sustainability, self-reliance, and environmental consciousness. People from all corners of the nation are starting to rally behind Cole, Jason, and myself, realizing that they, too, have a stake in shaping the future of cattle ranching.
Embracing the Challenges - Not Focusing On the Issue BUT the Solution
The journey of the Beef Initiative is not without its hurdles. The cattlemen face the challenges of an ever-changing world, from global crises like the COVID-19 pandemic to economic uncertainties, drought, social media censorship, and a lack of true understanding of what food and beef intelligence is in our modern times. Yet, we all persist, driven by our unwavering commitment to creating a better future for our families, communities, and the environment.
Educating and Inspiring - Observational Science
Education becomes a cornerstone of the Beef Initiative. Both Jason, Cole, and I actively engage in speaking engagements, workshops, and community events, sharing our knowledge and experiences with anyone willing to listen. We dispel misconceptions about cattle ranching and present a compelling case for regenerative farming practices, emphasizing the importance of supporting local producers and restoring the dignity of the American rancher.
Transforming Minds and Landscapes - We Become What We Think
Through their tireless efforts, the Beef Initiative begins to sow the seeds of change. More farmers and ranchers adopt regenerative practices, moving away from the corporate-driven, commodity-based model of cattle ranching. The landscapes start to transform, embracing biodiversity and rejuvenation. The once-eroded soil begins to flourish with life, capturing and new vision and replenishing the earth.
A Legacy for Future Generations - Our Kids Deserve Better
The Beef Initiative's impact goes beyond the present generation. Jason's emphasis on observational science and experiential learning ignites a curiosity for nature in the younger generation. Children who grow up in the vicinity of his ranch become apprentices, learning the ancient art of land stewardship from seasoned mentors.
Similarly, Cole Bolton's endeavors to preserve the taste profile of his beef inspire a renewed appreciation for local, ethically-raised meat. Families gather around the dinner table, savoring not only the exquisite flavors but also the story behind the nourishment on their plates. The confidence of this collective family mindset comes straight from the processing plant that is the bottleneck of our nutrition and the voice of the great American Rancher and Producer.
My Conclusion and Next Steps - Progress NOT Perfection
The Beef Initiative, under the stewardship from day 1 of Cole Bolton and Jason Wrich, has transcended from just being a cattle drive but has also evolved into a transformative journey of hope, trust, and regeneration of change. Our collective rite of passage has created a legacy of sustainability, self-reliance, and integrity, inspiring others to take up the reins and create a better future for generations to come.
As the Beef Initiative gallops towards new horizons, the call to be part of this extraordinary movement beckons to all who seek a brighter future for American cattle ranching. The story of the Beef Initiative is etched in history, reminding us that the strength of a handshake, the power of collaboration, and the spirit of accountability can change not only an industry but the very fabric of our society. Are you ready to join the ride? This modern-day cattle drive is just now leaving the gates.
The Beef Initiative Affiliation Program is here!
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Click below to find out how and get to using and sharing. This is one big collaboration ya know!
What I’m listening to…
Sitting in an old Monte Carlo
A man whose heart is hollow, uh
Take it easy
I'm not tryna go against you
Actually, I'm going with you
I gotta get up out of here
And you ain't leaving me behind
I know you won't, we share common interests
And you need me, there ain't no leaving me behind
Never, no, no, no, just want outta here, yeah
Once I'm gone, ain't no going back
Support The Beef Initiative
There are many ways you can support The Beef Initiative:
The Beef Initiative Association Council
Here at TBIAC, we have a mission to begin providing top-level intelligence for micro-processing facilities in Texas and across the US. We lead with proof of work and look forward to working with you to facilitate the process of feeding local communities. Integrity is how we lead. See you on the inside.
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It’s one big collaboration ya know!
Join The Movement
You can also donate your time and talent. Get on the front lines and volunteer from home with our team. No contribution is too small. Everyone can play a part in the fight for our future.
Slim is ready for anyone with experience as a Public Relations Guru, we are launching a new messaging campaign that will have extensive outreach.
Those with ears will hear and those with eyes will see.
If you would like to contribute please email Angie our Communication Operator to: email@example.com and tell us what you can do.